As a small to medium sized business, it’s pretty common that your or someone on your staff has the responsibility of managing your website in addition to many other tasks. It can often fall to the bottom of your to-do list as seemingly more important things come along. However, as you invest more and more in online marketing channels like local SEO, paid search or others, many of your potential customers’ first interaction with you will be your website. Think of it as your digital storefront. Just like you tidy your office, decorate your store or other ways to impress new customers, your website requires regular upkeep to impress your site visitors to take the action you want them to.